2480 Sacramento St., San Francisco, CA · We Buy Gold, Diamonds and Jewelry · Call For An Appointment · 877-769-GOLD (4653)
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Rings Sell Jewelry About 877-769-GOLD (4653)

San Francisco's Finest Since 1990

An Exquisite
Jewelry Collection

Discover extraordinary pieces — from rare estate diamonds to handcrafted gold — curated by San Francisco's most trusted fine jeweler. We will also buy your fine jewelry, gold, diamonds, watches, and estate pieces.

Discover Now Sell Your Jewelry
Trusted Since 1990
Over 30 years building an
outstanding San Francisco reputation
Voted Best in SF
San Francisco's highest-rated fine jeweler —
see us on Yelp ↗
Satisfaction Guaranteed
Top quality service and
the best prices, every time
560+
Rings in Collection
30+
Years in Business
$195 – $25,500
Price Range
100%
Satisfaction Guarantee

Trust a San Francisco Institution

Three Decades of
Dedicated Excellence

Located in the heart of San Francisco, Elite Fine Jewelry has earned an outstanding reputation built on dedication, high-quality craftsmanship, and exceptional personal service. We carry diamonds, gold, platinum, precious gemstones, estate pieces, and fine timepieces — each selected to the most exacting standards.

Whether you are discovering your next heirloom or parting with a treasured piece, you will find an expert partner who genuinely cares about your experience — and your satisfaction.

Explore the Collection
"

Simon made me feel very comfortable. Very convenient location and a very cozy, boutique store — I was very pleasantly surprised by the amazing jewelry on display.

— Julia S., Yelp ↗

Curated Selection

Featured Pieces

Platinum Ring VINTAGE
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Ladies SKU 101041

Platinum Ring

Platinum art deco ring, appr Diamond wt 4 ct, HI VS, sapphires, total weight 5.6g

$25,500
Platinum Diamond Ring ENGAGEMENT
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Unisex SKU 101574

Platinum Diamond Ring

Platinum & diamond Cartier ring

$23,900
Platinum Sapphire Ring MODERN
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Ladies SKU 100560

Platinum Sapphire Ring

Platinum & Star Sapphire Ring

$19,500
14k Gold Diamond Ring DESIGNER
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Unisex SKU 103628

14k Gold Diamond Ring

14K with G Diamond RING DESIGNER CUSTOM MADE RING

$18,500
Platinum Diamond Ring MODERN
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Ladies SKU 103177

Platinum Diamond Ring

Platinum & Diamond Ring

$18,250
Platinum Sapphire Ring MODERN
View Details
Ladies SKU 100679

Platinum Sapphire Ring

Platinum and 18k Yellow Gold ring with Sapphire

$15,600
View All 560 Pieces

Client Voices

What Our Clients Say

"

I decided to stop by because I wanted to sell some jewelry. I was very pleasantly surprised — not only by the amazing pieces on display, but also by the warmth and care I was shown. A cozy, boutique store with a genuinely exceptional atmosphere. Will come back again soon.

— Julia S.  ·  Yelp ↗
"

A wedding set, two pairs of earrings, and a ten-year anniversary ring later — Simon continues to amaze me. He is honest, easy to talk to, and delivers the finest customer service. His store is beautiful and carries the most unique selection. He has earned my trust and will continue to earn my business.

— Victoria R.  ·  Yelp ↗

We Buy Gold & Fine Jewelry

Get the Most Cash —
We Pay Top Dollar

Bring in your gold, diamonds, or fine jewelry and walk out with cash — same day. No pressure, no obligation. Just a fair, transparent offer from San Francisco's most trusted buyer for over 30 years.

Diamonds
Loose stones, set diamonds,
engagement & estate rings
Gold & Scrap Gold
Any karat, any condition —
coins, bars, broken pieces
Fine Watches
Rolex, Cartier, Omega
and other fine timepieces
Fine Jewelry
Necklaces, bracelets, earrings
and estate pieces
Silver & Platinum
Sterling silver, flatware,
platinum jewelry and settings
Coins & Bullion
Gold and silver coins, bars
and bullion at spot prices

"Simon gave me the best price I found anywhere in the city. Quick, honest, and professional — I won't go anywhere else."

— Michael T.  ·  Yelp Review
Call or Walk In  ·  877-769-GOLD (4653)