Meet the Owner
Simon Khurin
Simon Khurin is a master jeweler and respected veteran of the jewelry industry with decades of experience in jewelry manufacturing, diamond dealing, appraisals, and fine jewelry retail.
Born in Eastern Europe, Simon began his journey in jewelry at the age of 25 and quickly rose to manage a large jewelry production factory by age 27. After immigrating to the United States with his family, he continued building his expertise and reputation within the jewelry industry.
In 1992, Simon opened his first jewelry store in San Francisco, later expanding with an additional location in San Carlos. His dedication to craftsmanship, honesty, and customer relationships has made Elite Fine Jewelry a trusted destination for generations of clients.
Today, Simon continues to personally assist customers with jewelry appraisals, diamond selection, custom designs, and fine jewelry purchases — bringing decades of experience and passion to every interaction.
Simon made me feel very comfortable. A very cozy, boutique store — I was very pleasantly surprised by the amazing jewelry on display. Will come back again soon.
— Julia S. · Yelp ↗